Augmented and Virtual Reality (AR/VR) are emerging technologies that are rapidly expanding the landscape of digital learning to encompass a more experiential form. 

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While VR is more immersive, transporting the users into an entirely digital environment; AR has more to do with creating a simulated environment overlayed onto an everyday real-world experience. 

 

Both add an element of interaction to games, marketing campaigns, learning solutions, and everyday business applications using mobile-first delivery, making them more engaging and in-depth for customers, employees, businesses, and learners in general.  

 

AR/VR visualizations with interactions, thus, offer a perfect blend of digital content within the real world. AR/VR has shown immense potential in industries like Healthcare, Manufacturing, Oil & Gas, and all heavy industries in general, as both a business and a learning tool. From use in applications as wide as concept selling, product marketing, customer experience, to formal training, AR/VR is a sure-fire trendsetter.